DeFi will be reborn through demographics that have been failed by the traditional financial system and who are now ready to take control of their own destiny. The owned-web evolution is coming, and it will be led by a new generation of users who are just starting to enter their prime spending years. This demographic, generally classified as 18-30, has never known a world without the internet. They are incredibly comfortable with technology and are more likely to invest in cryptocurrencies than any other age group.