Information is capital. In the new era of the owned-web, your information is the most valuable thing you have, and for technology companies, it becomes a commodity that can be bought and sold. The most significant shift from previous decades to now is in the ownership of personal data, personal choice, and autonomy in the online space. Where previous iterations of our digital sphere emphasized the abdication of data and privacy control in favor of tech conglomerates who now hold unprecedented power over the global population, the owned-web is set to empower individuals to make their own decisions about their information.